Our story
Born in Miami, made for color
Statement hats, X9X sneakers and moon boots for women who love to stand out.
Swag+Chic started in Miami as a women’s footwear label with one simple belief: what you wear should say something about who you are.
That belief hasn’t changed, but our range has. Today we’re best known for our hats: felt fedoras in more shades than you’ll find almost anywhere, straw panamas for long summer days, cowboy hats, trilbies and sparkling sequin and rhinestone party hats. Alongside them you’ll find the X9X sneakers and moon boots our customers love to pair with them.
Miami still shapes everything we do: bright color, warm energy and the confidence to stand out. A pink fedora on a grey Monday. A sequin hat for the bachelorette. A straw panama for the beach.
What we stand for
Color first
Our fedoras come in dozens of shades, from soft pastels to deep berry and classic black, so you can find yours.
Free delivery
Free tracked delivery to the US, UK, Canada, Australia, Japan and much of Europe.
Real people
Questions about sizing, an order or a return? Email hello@swagchic.co and our team will help.
Women lifting women
We’re a community of women who celebrate each other, and we love seeing how you style your Swag+Chic.
Come say hi
Tag @swagchic.co on Instagram. We’d love to see your look.
Thank you for choosing Swag+Chic.
With love, the Swag+Chic team